Effective media monitoring
Media monitoring software automates the coverage tracking and competitor analysis process, offering you access to accurate and timely updates on where your brand and competitors are being featured and deeper insight into the impact of your media relations activity. Performance metrics, which are presented in a format that can be easily inserted into marketing reports, will help demonstrate the value of your media coverage, and free you up from trying to pull this detailed analysis together yourself.
This software searches for brand or service keywords and provides you with frequent, up-to-date news alerts from all major media channels.