Hello you
Today's leaders are the face of a business and are expected to be visible, accessible and transparent.
Raising the profile of your leadership team in an increasingly crowded space can be challenging.
Raising profiles takes time, commitment, and consistency; ramarketing has the tools and tactics to help you achieve this goal.
How can this package help?
- It supports brand awareness - Raising the profile of c-level leaders can help to support wider brand awareness activities of a company.
- It can support your business goals - Are you positioning your business for investment or acquisition? Raising the credibility of the senior leadership team in turn builds the brand’s credibility and potential value.
- It can support all types of c-level leaders - Each c-level leader will have a different agenda as to why they would like to go down this route.
- Are you new to the life sciences sector and keen to make your mark?
- Are you a relatively young entrepreneur looking to build your credibility as a business leader?
- Are you a female in pharma leadership keen to share your story and inspire others?
- Have you had a long diverse career in pharma and are looking to explore non-executive director opportunities in the future?
Step 1 - It’s all about you!
Getting to know you
All leaders starting on the journey to raise their profile have to start at step one. We need to build an authentic brand platform that will form the basis of everything we do for you. In a workshop setting we'll explore your background, your values and your interests. This is all about capturing the 'essence' of what makes you you, so we can tell a compelling story and convey your personality and views in an engaging way.
Following the workshop, you will receive:
- A personalised brand identity guide
- Thought leadership themes and topics
- A tactical profile-raising plan
Step 2 - Get social
Your LinkedIn profile
Often the first touch point for new connections, LinkedIn profiles provide an opportunity to showcase knowledge, expertise, and give people an insight into the personality behind a profile.
Build an engaged audience by using a personalised content strategy and schedule.
What you can expect from ramarketing:
- A refreshed LinkedIn profile
- A monthly content calendar
- A monthly LinkedIn analytics report and performance analysis
- Expert LinkedIn insights and advice
Step 3 - Read all about it
Media relations
Based on our learnings from the workshops, we will come up with themes that we can pitch to the media, to ensure your voice is included in leading trade press too.
This could be in the form of:
- Thought leadership articles
- Roundtables and commentaries
- News-jacking
- Q&A's
- CEO/Expert spotlights
What you can expect:
- One piece of content published in a business or trade publication per month
- Quarterly coverage reports
- Media opportunity management at trade shows
Step 4 - Sharing your views
Engaging content
We will create informative and engaging blog content that can be shared on your website and LinkedIn. Topics will be in line with your areas of interest and also linked to key happenings in the industry where possible to drive interest. This is a fantastic opportunity to convey your opinions on topics that you feel passionately about and also bring some personality to your content.
What you can expect
- A personalised content plan
- A monthly blog for your website
- Lots of content that can be repurposed into different formats and fuel your LinkedIn feed!
- Quarterly analytics reports
Step 5 - Taking the mic
Podcasts
Podcasts are a great way to raise your profile and share your views with a target audience. They cover a range of subjects from pharma to general business and we will select opportunities based on your topics of interest. We would work with you to identify relevant opportunities and key discussion points that you are well placed to offer commentary on.
Once we have identified relevant topics and key discussion points, we will seek podcast opportunities and speaking opportunities at events, to develop connections and support business growth.
What you can expect:
- 1 podcast appearance per quarter
- Recommendations for event speaking opportunities
Step 6 - Smile, you’re on camera!
Videos
Video content is a valuable tool for driving engagement and great for raising your profile as a thought leader and expert commentator, while also showing personality. Videos can be hosted on your website and/or YouTube to boost engagement, and also be shared across LinkedIn.
What you can expect:
- Targeted video content strategy
- 6 pieces of video content
Step 7 - You’ve got to be in it to win it
Awards
Industry awards are a great way to raise your individual profile and receive recognition, as well as raising overall brand awareness and credibility. After identifying key awards from across the industry, we would support from entry drafting to the awards ceremony.
What you can expect:
- Recommendations of awards to enter
- 1 award entry drafted per quarter
The investment
We offer a range of packages to suit your budget.